A lot of products start with assumptions.
More reminders.
More streaks.
More consequences.
Even when it isn’t meant to be shame, it lands as a condescending little presence at the back of your neck, quietly judging you for being behind. Again.
The underlying belief is always the same: if people really wanted to do the thing, they would.
That belief usually comes from people who have never experienced executive dysfunction.
Because motivation was never the missing ingredient.
The problem isn’t that we don’t care. It’s that timing is unreliable, friction is constant, and we’re often working against our own brains. Cognitive overload isn’t abstract. It’s what happens when too many parts of your mind are firing at once, all demanding attention, with no clear way to narrow focus onto the one thing that actually matters right now.
So we’re not building features to apply more pressure.
We’re building features to reduce interference. To lower cognitive load. To help you sequence instead of juggle. To make it easier to land on one task without fighting ten others at the same time.
We don’t use shame because it doesn’t work. But more importantly, we don’t use shame because it’s unnecessary. No one is harder on a neurodivergent person than they are on themselves.
The near future looks less like big reveals and more like refinement. Tools that get quieter. Systems that interrupt less. Features that help you re enter without punishing you for losing focus in the first place.
If something helps, great. If it doesn’t, it won’t fight you. That’s intentional.
We’re not trying to fix people.
We’re trying to reduce the noise around them.
That’s the direction. Slow. Deliberate. Built for the person using it, not the version of them someone else expects.
This is Divergify.
We don't fix you. We build systems that fit your OS.